Are you looking to boost your conversion rates?
Getting your audience to your site and looking at your content is hard enough. The last thing you want is to lose a sale at the final hurdle. But simple conversion mistakes could be letting sales slip through your fingers.
Read on for 10 conversion optimization tips to help you boost your sales.
Nothing turns visitors off faster than coming face to face with a massive text wall. Break up your written content with visuals to make it easier to take in.
The images and visuals you use (like videos and diagrams) have to serve a purpose. So always keep them highly relevant to your content. They should be about more than improving readability and decreasing bounce rates.
Also, work out if a part of your content could is better off presented in image form. Look at your landing pages with higher and lower bounce rates, and use what you’re doing right.
2. Regular Testing
It’ll be impossible to improve conversion rates if you’ve not set the benchmark. Regular testing lets you track performance and form strategies that work.
First, you should identify your top pages. You can use Google Analytics for this. Use your top pages for your benchmark and see where users are leaving your site. Are your lower-performing pages missing something that your top pages have?
This helps you make improvements across the board and unify your pages. Which helps increase traffic and user flow throughout your site.
3. Remove Form Fields You Don’t Need
Having too many required fields can scare people away from filling out a form. It’s actually one of the best ways to kill your conversion rate. So, only mark fields that are actually essential for your goals, and remove the rest.
If you’re not getting all the lead info you need, your signups might be high, but your close rates will be down the drain. So you need to balance getting what you need, without overwhelming the user.
4. Add Social Proof and Credibility to the Website
One of the most powerful conversion mechanisms to use on your site is social proof. It establishes credibility and builds trust with prospective customers. It’ll also create FOMO (fear of missing out) for your website users.
To do it, show users how many people are happy with your service or product. This can be the final push for a user’s decision to buy from you once they get to your site.
Provide client testimonials, reviews and ratings. Any industry endorsements, display them for users to see. Show off any positive press and social media praise wherever you can.
5. Create Urgency
Add a timeframe to a proposition or offer, it induces people to make decisions quicker. Offering limited-time discounts, limited product availability, or exclusive deals creates urgency.
It puts you at an advantage over the competition in this age of comparison shopping. This is because it prevents buyers from shopping around or stalling their decision.
All it takes is a few strategically-placed notices of discounts and special deals. Or an email campaign to make them feel like VIPs.
6. Be Concise With Messaging
Your brand message on your site has to be concise and clear. Keep your headlines straight to the point and effective.
You need a simple, powerful brand message that appeals to the short attention span of your users. You need to convince users that further research on your service or product is worth it.
Being clear, concise, and on point with your messaging will resonate on an emotional level. So, avoid blocks of texts, getting too deep or going off on tangents/muddling things up.
7. Improve Site Speed
Improving your website speeds will help boost your conversion in many ways. You will bring in big SEO (search engine optimization) results from search engines. This, in turn, will drive more visitors to your site. More visitors means potentially more conversions.
Users that do visit your site also stay longer and will have a more positive experience of your business. Even a 1-second delay could decrease conversion rates by 7%! So, don’t challenge your users with slow load times.
8. Use Ad Targeting
Targeted ads are crucial to any successful advertising campaign. But you have to put it in front of the right people at the right time to close the sale. Here’s how you can target your ads:
What are your demographics? Look at certain locations, age ranges, genders, and device types. And target your ads to those demographics you resonate most with.
Show ads to users that have searched similar products/services to yours. They might be looking to buy, or have bought before so could have an interest in your ads.
Use keywords that relate to your target audience, through custom intent audiences. It also lets you add URLs for apps, YouTube, or websites that might be of interest to your audience.
The trick is making sure you are targeting the right audience. Experienced marketing strategists like Media Shark can help ensure you reach who you need to.
9. Improve Store Navigation
Smooth, easy website navigation is important to the buyer journey through your website. The faster they can find what they want, the more chance there is that they’ll buy.
We’ve all shopped online, only to visit a site they can’t work out, or find what they need. The navigation bar might be full of unneeded content, CTAs, or menu items that don’t belong there.
Make sure your website’s navigation is easy to use and takes users where they want to, fast. Declutter any navigation bars, and boost that user experience – it’ll boost your sales.
10. Add Live Chat to Your Website
Most users when they reach your site will be on the fence. There are questions or lingering doubts that prevent them from taking the purchasing leap.
In these cases, live chat tools are the perfect way to help convert. Like a pop-up, a chat message box will appear and users can interact and ask whatever questions they have. It will have an immediate boost to your conversion rate!
Conversion Optimization Made Easy
So there you have it! If you follow these conversion optimization tips, you’ll be sure to boost your sales.
Focus on making things as easy as possible for your users. Anything from sight navigation, to asking questions, to signing up should be a breeze. Be clear, concise, and know your audience. And most importantly give them a reason to choose you.
If you found this article useful, check out our other blog posts.