There are around 134,542 professional graphic designers in the U.S, which shows businesses have plenty of options to choose from.
Hiring a graphic designer is key to producing high-quality visual marketing material and standing out from your competitors. But many small businesses don’t have the funds to outsource their graphic design needs. Luckily, once you develop a strategy, it’s easier to find the perfect candidate for your business.
Perhaps you’re currently in this position and you’re not sure where to start. Sounds like you? No worries, here’s everything you need to know.
Understand Your Needs
Before you start hiring a graphic design agency, it’s important to know your needs. For instance, you may want an entire rebranding of your business or help with producing eye-catching flyers.
Note that you want to hire a graphic designer on a freelance basis. Otherwise, you’ll have another employee on the payroll.
Outline Your Budget
You know why you should hire a graphic designer, so now take time to outline your budget. Know that the cost to hire a graphic designer is between $20 to $90 an hour, depending on the candidate’s expertise.
But if you do want a full-time designer, choose a candidate with around two years of experience who will cost $44,000 a year, which is the cheapest you’ll get.
Know Where to Look
Once you’ve considered the reasons to hire a graphic designer, you must know where to look. You should ask other businesses in your network about recommendations or browse LinkedIn to connect with graphic designers.
Also, spend time on visual-heavy platforms like Instagram or Pinterest and reach out to any graphic designers who stand out. During this stage, flick through their portfolio to see if they have relevant experience and if you’re happy with their quality of work.
Not sure how to hire a graphic designer? Then, write a captivating job description and interview candidates.
It’s wise to meet graphic designers face-to-face as it’s easier to bond and get insight into the designer’s personality and work style. You should find a candidate who is a good listener and isn’t afraid to add their opinion on how to improve a project. Plus, don’t forget to come equipped with questions such as how they work with collaborators and if they adhere to strict deadlines.
Once you’re happy with your decision, make an offer. Although it’s tempting to rush through this part, you should contact your business partner or whoever is going to work with the graphic designer as their opinion is crucial. Then, write an offer letter to cover the candidate’s responsibilities and starting date so there’s full transparency.
Hire a Graphic Designer Today
Hopefully, after reading this article, you’re ready to hire a graphic designer for your business.
There are things to consider when finding a candidate such as your goals and outlining your budget. You should also conduct in-person interviews and produce an offer letter when you’ve found the right fit. Good luck!
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