It’s hard to find someone who does all their shopping locally. People everywhere use the internet to research products and make buying decisions. Reports show that number is now up to 81% of consumers.
If you want to grow a business, you’ll need to invest in digital marketing to get a leg up.
Even though creating an ad online is easy, making money with a small business digital marketing strategy isn’t always easy. Keep reading to learn how to create a winning small business digital marketing campaign.
Create an Audience Persona
Knowing your target market is critical to the success of your marketing campaign. Unless you speak directly to the people who have the most interest in buying your product, you can’t craft your messaging in a way that appeals to them.
Start by thinking of the demographics and interests of your audience. You need to know who they are as people and understand why your product makes sense instead of your competitors. Come up with as many personas as necessary to cover all your audience demographics.
Set Your Goals
A primary goal is the next critical factor in developing a marketing strategy online. Even if you can create great messaging for your target audience, it’s hard to get results when you don’t tell them what to do.
It isn’t enough to send people to your website. You need a landing page that reflects what you want your ad viewers to do.
It doesn’t matter if you want someone to sign up for an email list or buy a product. You need to define that goal beforehand and direct people to take that action.
Create Several Ads
Are you investing in paid ads for your marketing campaign? If so, you can’t afford to stick with a single advertisement. There’s no guarantee that what you create will produce results, so you need to test as many ads as possible.
Doing this will help you determine what type of messaging works best. You can then cut the losing ads from your marketing campaign and focus on the ads that are producing customers.
Collect Performance Data
Data is something you can’t do without when running a digital marketing campaign. Even experienced marketers don’t create profitable ad campaigns initially. You have to analyze ads to see what messaging and landing pages produce the best conversions.
You’ll need to collect performance data and monitor analytics to see what you need to change in your marketing campaigns. You can learn what you need to know about performance and analytics right here.
Analyze Your Competition
Even if you try to stay updated on emergency marketing trends, you won’t always be first in line to try something. Sometimes your competition will get a leg up and use something before you.
That’s why competition analysis is vital for a marketing campaign. You can see what your competitors do that works and use it to inform your digital marketing strategy.
Small Business Digital Marketing Takes Work to See a Profit
You can see a lot of growth if you set up a small digital marketing campaign the right way. However, you’ll need to do more than setting up a few ad campaigns to see results from your efforts. Use the guide above to create a successful digital marketing campaign for your company.
Are you interested in more small business digital marketing tips? Learn more about growing your business online back at the blog.