According to some research, 24% of dentists said that they were planning to increase their level of dental marketing. One way to level up your marketing is to film a dental video.
Having a dental video can be a great way to showcase your practice since videos are becoming so much more popular on social media.
Keep reading to discover the top dental video marketing tips to take your marketing to the next level.
Find the Right Equipment
If you want to be taken seriously, you’ll need to film a high-quality video.
You can decide to hire someone for the job, or you can rent some equipment and film one yourself. It’s very easy, and it doesn’t require a lot of experience to shoot.
You can even do this with one of the just newest smartphones since the recording quality on those is very professional. If you have a DSLR camera, then this is also great for filming as well.
In addition to having the right camera, you’ll also want to have a good microphone. Most cameras will have a built-in camera, but you may want to buy a microphone that you can pin on someone’s clothes. This will give you great quality, and they only cost a few dollars.
You’ll also want to get any studio lights if you don’t have enough outside lights. This will make sure that it’s easy to see all the subjects in your video.
Use a Tripod
Make sure that you use a tripod. This will ensure that your video is stable and taken from a good angle.
If you don’t have a tripod, you can hold the phone or camera somewhere on a stable ledge to make sure that people don’t ruin the video quality.
However, there are also inexpensive tripods that you can get that will hold your phone up. This can be great if you’re filming a dental procedure and can’t hold the camera with your hands.
Film in Landscape Mode
When you start filming, make sure that you film it in landscape mode. The only exception is if you’re going to post it on social media like TikTok or Instagram Reels.
Your mobile device should have different resolutions, and you should film in HD TV resolution that’s 16:9. This will show up on a full-screen mode on the computer, and it can also be used as a header on your website.
Create a Good Thumbnail
You should also make sure that you take a picture or have a good screenshot for your thumbnail. This is especially important if you’re going to be posting the video on YouTube.
This thumbnail should have your video title on it so that viewers can know what the video is about and convince them to click n it.
This small step can help your video stand out amidst all of the other dental practice videos on the website. You can use a site like Canva to help create your thumbnail, and they even have templates that you can use. After all, people judge books on their covers, and videos are no different.
Optimize for Search Engines
When you’re going to post your video on your dental website company, you should use search engine optimization (SEO) that will help you increase the number of views your video gets.
To optimize your video, you can start by transcribing your videos so that they have closed captioning or subtitles on them. This will help Google know what your video is about so that they can rank it, and they’ll also help more people access your website.
For example, if someone is in a waiting room, on a bus, or somewhere in public, they can watch your video even if they can’t turn the audio on. When this is possible, more people will be able to watch your video.
You’ll also want to work different keywords into the script of your video but make sure that it sounds natural. In addition to that, you can put keywords into your video’s metadata, like the description and the title.
Lastly, make sure that you share your video in as many places as possible and tag your video with different keywords.
Figure Out Where to Share Videos
After you’ve optimized your videos for search engines, you’ll have to decide which platforms are best for your video. You’ll need to watch the audience where they are, so this might mean posting it on YouTube or Facebook.
Post it on your website so that everyone can find it. But if you’re also trying to cater to a younger audience, you might want to post it on Instagram or TikTok.
Make It Go Viral
You should upload the video onto all of your platforms, including your website and all social media channels.
When more people have a chance to see your video, it’s more likely to go viral. However, keep in mind that some videos might not go viral, and you’ll need to film and post a few before that happens.
But to have the best chance to make it go viral, you need to have original content and something relatable.
Learn More About How to Make a Dental Video
These are only a few things to know about how to make a dental video, but there are many other factors to consider. We know that working as a dentist is stressful, and having to market can make it just as difficult.
If you’re interested in learning more about how to run a dental office, check out our website to find more content to help you out.