Marketing has become an ever-important factor in every business, and medicine is no exception. If you are a small business, you should expect to spend around 10 to 15 percent of your budget on marketing to get yourselves up and running.
Have you ever thought about marketing a medical practice, but do not know where to begin? Here are some tips for market penetration and brand strategy for your medical practice.
Focus on Search Engine Optimization
If you want your practice to show up at the top of the search engine results, you need to use search engine optimization, or SEO. This process involves creating content with certain keywords used in search terms.
You can do this through blog posts on your own website or posting on other websites. The more content you produce, the more you have a chance of market penetration.
Regularly Respond to Reviews
Online reviews are a powerful tool that can lead to more patients for your practice. However, you need to engage with online review sites and monitor both the positive and negative reviews.
For positive reviews, leave a thank you note and encouragement to come back. If you run into a negative review, try to address the problem and offer a solution. Since these comments are made public, you may be able to rectify the situation and keep your patient.
Although you should never offer money or discounts for referrals, you can still encourage your patients to refer you. After an appointment, you can remind them to leave a review online or refer your practice to their family and friends.
Referrals can also be a great resource internally. If you know other physicians, ask them if they can refer patients to your practice. Likewise, you can refer patients to them if they need specialty care.
Use Social Media Marketing
With the average person spending two and a half hours daily on social media, you should definitely work on your practice’s social media presence. First, you need to find out which sites your target market is more likely to use.
For instance, if you have an older demographic, Facebook marketing might be the best way to go. However, if you have younger patients, then you should focus on sites like Instagram and TikTok.
You can also partner with other brands that can sponsor your social media content. Use your platform to show off your new lab coat or simply give tips that relate to your medical specialty.
Successfully Marketing a Medical Practice
Whether you are a new business or you want more patients, marketing a medical practice is essential for growth. With these tips, you can establish a brand identity and excel in all types of medical practice marketing.
Want to learn more about how you can improve your practice? Look around our site’s Business section for more tips and tricks.