Today, you can find over 1.5 billion websites on the internet. Out of this, less than 200 million are active.
Knowing this, you might wonder how you can stand out in this sea of competition. You have a couple of choices. You can choose SEO or PPC.
How can you decide which is right for you without breaking the bank or wasting your time? Read on to explore the difference between PPC and SEO in order to help you choose the right one for your business today.
What Is SEO?
SEO is short for search engine optimization. There are companies out there that can handle your SEO or PPC management such as https://orbitweb.ca/ppc-management.
SEO is what helps you improve where your website will show up in search engines. Another term for SEO is what’s called organic traffic since it’s free. While it might take longer to build, it’s longer-lasting than PPC.
Why SEO Matters
First, you can enjoy a high number of users who find you through organic search results. Users are more likely to click on content that appears toward the top of results. This means that it’s important to rank relevant pages to your business as high in the results as you can.
Another benefit of search engine optimization is that you can determine the quality of the traffic. Depending on what keywords(what people type into search engines) you use, this will determine the type of traffic that you receive.
Different factors for SEO can include:
- Off-page SEO
- Content audits
- Technical SEO
- Competitor analysis
- Keyword Research
- Writing blog posts
- And much more
While SEO might be more work, you can have higher control over who visits your page. You can also enjoy a higher return on investment, and for longer. Whereas with pay per click, once you stop paying for ads, then the traffic stops.
The Cons of SEO
At the end of the day, SEO takes time and won’t happen overnight. It can take months or years depending on your SEO strategy.
The other difficult part is that Google’s algorithms are constantly changing. If you don’t hire someone else, then you’ll need to stay on top of the different changes that Google uses.
What Is PPC?
PPC is short for pay-per-click. This is where you pay a fee every time someone clicks on your ads. They’ll show up on busy websites, in search engines, or even on YouTube. It’s a way for you to buy your visitors and bring them to your site.
This is a great way to do keyword research and then rank on different search engines for that particular keyword. Every time someone searches for that keyword, your ad might pop up and entice them.
While it might sound quicker, there’s still plenty of research that goes into them. Search engines will benefit you if you offer relevant content and campaigns based on what someone is searching for.
If you’re considering Google Ads, you’ll want to first be creative with your ads, don’t copy others. Your landing pages need to be relevant and high-quality. Ensure that you do plenty of keyword research in order to bring the right traffic to your site.
In order to run them, you’ll want to edit your landing page with time and review the keywords that you’re using. It’s a good idea to do split ad groups since this will allow you to compare different groups with each other.
The Benefits of PPC
PPC uses Bing, Google, or another search engine for you to rank in your ads. You’re paying to be toward the top of search results.
Keep in mind that bidding on ads is similar to an auction, there’s no guarantee that you’ll be at the top. Others will be competing as well.
The great benefit of PPC is that the results are almost immediate. You won’t have to wait around for people to find your website as they would with organic searches.
When it comes to PPC vs SEO, you’ll be able to have straightforward data with PPC. Since the results are quick, this will allow you to have a clear and clean picture of your campaign’s ROI.
Google could also be more transparent when it comes to PPC data compared to SEO. They’ll benefit you for being a paying customer.
The hardest part about PPC ads is that you have to keep giving them money. Once you stop paying for them, then the traffic stops.
It can also be quite expensive. As time goes on the price increases. This means that you might have a click that you’ll need to pay for even if it doesn’t lead to a purchase.
Also, you’ll need to constantly update your strategy. Your team needs to perform keyword research, choose different bids, try out different landing pages, etc. Split testing is vital since you’ll be able to see which page is performing better.
Keep in mind that as time goes on, people are beginning to ignore ads on websites. This can impact your business and cause you to spend money on ads with little return.
Exploring the Difference Between PPC and SEO
After exploring this guide, you should have a better idea of the difference between PPC and SEO. Take your time deciding which is best for you, you can even combine them as well! If you’re not sure where to begin, consider hiring a professional who can help you along the way.
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