A recent study found that 51% of marketing professionals stated influencers as a primary source of acquiring better customers. Although this statistic may be shocking to some, influencer marketing has become a key strategy when developing marketing campaigns.
The benefits of influencer marketing are catching on and it’s no secret that this will greatly impact how marketers create campaigns in the future.
7 Benefits of Influencer Marketing
This guide outlines seven major advantages of influencer marketing. When forming your next marketing strategy, consider these influencer marketing tips.
1. Influences Purchasing Behaviors
Consumers usually look to influencers when deciding on investing in a product or service. Their opinion has become more important to younger consumers than that of a celebrity or personal contact.
In this respect, influencer marketing benefits your brand by increasing the likelihood of generating more sales from their followers.
2. A Relaxed Approach
This benefit truly showcases the importance of influencer marketing. Influencers promote your brand in a personal tone and at a relaxed pace. It’s a great way to gain exposure without pushing your product on the customer.
In return, the consumer may feel more inclined to check out your product since they feel like it was their choice rather than a strategic product promotion.
3. Provides Value to Your Audience
People who follow influencers generally trust their opinion. Their review is more valuable to your audience than reviews on your website or Google.
For this reason, influencers are a fantastic resource to use when showcasing your company naturally and insightfully.
4. Increases Reach
Influencer marketing helps you increase your reach and visibility amongst your primary target audience. When using outreach tools to help find your ideal influencer, consider their follower count and the type of followers they have.
Selecting the right influencer will help you promote your marketing campaigns to a much larger audience than any other tactic could produce.
5. Builds Long-Term Relationships
Influencer marketing strategies are not only focused on driving revenue- they are aimed at building a long-term relationship with their influencer. Long-term relationships produce lasting results for both your brand and your influencer.
It is recommended that you hire an influencer that you intend to work with for six months or more. This shows consumers that they can benefit from your company since the influencer they trust continues to endorse it.
6. Improves Your SEO
Hiring an influencer with a high domain authority, who regularly links to your site, will help increase your search engine optimization (SEO) efforts. Their endorsement will help boost your ranking- further increasing your exposure to consumers.
7. Provides a Great ROI
Influencers range in price depending on how large of a following they have however, this is still a fairly cost-effective method of marketing. In fact, many influencers charge less than $200 per post.
By spending less, you can see a massive return on investment (ROI) regardless of their reach. If nothing less, their advertisement gets your brand name out there even if it does not result in a conversion.
Finding the Right Fit
Finding an influencer as unique as your brand may be challenging however, the pay-off you’ll receive will be well worth the effort. These tips, coupled with additional resources on our site, will help you develop a company image that resonates with your customers.
Start building your image today and begin exploring the many benefits of influencer marketing!
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