Businesses and organizations put on 1.8 million events and meetings every year across the United States. These events generate hundreds of billions of dollars in U.S. spending. They also offer a huge return on investment for the event holder when done correctly.
However, people need to show up for that to happen. That’s why securing attendees is one of the biggest challenges you face when putting on an event.
Here are 5 proven ways to promote an event and stand out among the millions of others while attracting tons of participants.
Share in Your Newsletter
Does your business or organization send out a paper or email newsletter? This is the first place you should share your upcoming event.
These people provided you their contact information because they found you interesting, so it follows they would also be interested if you host an event.
Make an Event Webpage
The best way to promote your event is to make a special event website. The website lists all of the important details about the event and makes it easy for possible attendees to answer any questions.
Be sure to include an interesting description of the event and why you’re putting it on. If you’re going to have speakers, create a section with their pictures and biographies.
Use your webpage as a means to register attendees with a large button saying “Register Now” that leads them to an easy-to-complete registration form.
Promote Exciting Vendors and Sponsors
Promote any exciting vendors or sponsors that attract participants. They might not totally understand your cause or business yet, but they will show up for that particular vendor. Then, they can learn all about who you are during the event.
You can even upload event-themed videos and professional photographs that showcase who and what attendees can expect on the day.
Use Social Media to Drum Up Hype
Want to connect with thousands of people at one time for event promotion? Harness the power of social media!
Make a Facebook Event page and promote your event right from the Facebook dashboard. You can also do giveaways and discounts through Instagram and other platforms. Just be careful you share only high-quality images with appropriate copy.
Not sure what you’re doing? Partner with a creative live experience agency to avoid making any mistakes and turning away potential attendees by accident!
Hashtag Every Post
When advertising an event on social media, don’t forget to use hashtags! Hashtags group together specific topics to make searching for information easier.
Not only will this help people learn more about your event before the day of, but it also keeps them connected afterward. Attendees will want to see if they appear in any photos from the event and check if you have any post-event special offers for participants.
Know Your Audience Before You Begin to Promote an Event
All of these effective tips on how to promote an event will do you no good if you aren’t targeting the right audience in the right way.
Don’t waste valuable time or resources on methods that will not reach or move your target audience. Establish your event’s audience before you start marketing to stay true to their needs and have the best event ever!
Be sure to check out the rest of our blog for more awesome content!