While many trade shows have been cancelled over the last 18 months or so, as the world get back to a sense of normalcy, you can expect to see trade shows start to get scheduled again. So when a relevant trade show for your business gets on the books, you’re going to want to come out with a bang.
To help you see how your business can do this, here are three innovative ways to market your business at a trade show.
Start Marketing Before The Trade Show
As soon as you know that you’ll be attending a trade show, your marketing plans should get into motion.
While it’s good to take advantage of the people who are already planning to be at the trade show, you’re wasting opportunities if you don’t begin marketing yourself and the trade show well in advance. To do this, start talking about this event on your social media channels. And as the trade show gets closer, consider holding a giveaway or a contest for those who will be in attendance. This way, you can spread the word about the trade show as well as getting people excited about coming and visiting your booth while they’re there.
Turn Your Booth Into Something Else
On the day of the trade show, you’re going to be competing against a lot of other exhibitors to get people coming your way and meeting with you.
One great way to rise above the noise of the trade show is to make your booth unique. And while this can be done with beautiful trade show displays and personable people manning your booth, if you really want to stand out, you might want to think outside of the box of your booth and turn your space into something unexpected. So if you can come up with a way to make your booth area into something fresh and exciting that’s applicable to your business or your product, it could be worth a little extra time and money to get more people interested in whatever it is your booth is about.
Give Away Something Of Value
While everyone loves free stuff, if you’re giving away something at your trade show booth that is of very little value, either monetarily or in its usefulness, this can reflect poorly on you and your company. So rather than trying to save money in this way, consider giving away something that has real value.
For some, this might mean giving away just one item to someone who wins a drawing. In other situations, you might want to give people information that they can’t find anywhere else. But whatever it is you choose, make sure people will find some real value in it.
If you’re planning to attend more trade shows in the future, consider using the tips mentioned above to help you better market your business and your booth.