Did you know that the cost for a 30-second TV commercial can reach up to $2,000 in some cases? Depending on the moment of the day and other similar factors, some 30-second TV ads can cost several million dollars. This usually happens if you want to advertise during popular events such as the Super Bowl.
Luckily, there are more affordable ways you can advertise your business such as by using vehicle wraps. A vehicle wrap can represent to the logo and slogan of your company. It’s an excellent local advertising method for any type of business.
Keep reading to find out the numerous advantages of vehicle wraps.
It Helps You Reach a Large Audience
There are hundreds or even thousands of vehicles you go by every day when you travel to and from work. Especially if you live in a large city, the number of people that will see your car is huge. You can take advantage of this opportunity to promote the products and services of your business.
A vehicle wrap can be applied to the front, back, or sides of your car. You drive around town and people will see your ad all the time. This is great for increasing the exposure of your business. If you drive to other cities, you can reach a different audience each time.
Your Ad Will Grab the Attention of Others
You simply cannot ignore a car with a vehicle wrap on it. That’s because vehicle wraps are very good at drawing the attention of other drivers, pedestrians, and so on. Most cars have a plain color and they don’t look very attractive in traffic. A car with a vehicle wrap on it will simply stand out from the crowd.
There are also many occasions when people can see your vehicle and admire the beautiful wrap on your car. Studies show that drivers waste at least 54 hours in traffic every year. An attention-grabbing vehicle wrap will prevent them from getting bored. Remember that pedestrians waiting at red traffic lights will see your vehicle wrap too.
Vehicle Wraps Provide a Long-Lasting Advertising Strategy
If you buy a 30-second TV or radio commercial, you pay the money, the ad is run, and that’s it. You will have to pay more money to run it again if you want. On the other hand, you pay once for wrapping your vehicle and display your business ad for years to come.
This makes vehicle wrapping one of the most accessible and profitable advertising methods possible. Your ad is “run” 24/7, 365 days a year, for as many years as you want. The vinyl wrap that is applied to your car is coated, so it doesn’t get damaged by rain or extreme temperature conditions.
It’s More Affordable Than Other Advertising Methods
The cost of wrapping your vehicle for advertising purposes depends on the size of the vinyl wrap, your car type, and other factors. Customers typically pay from several hundred dollars to several thousand dollars on average. This is nothing compared to other advertising methods such as TV or radio ads.
At the same time, vehicle wraps can be cost-effective. If you wrap all the cars in your company, you multiply their advertising power without paying a fortune. This makes it a cost-effective strategy for startups and businesses with a small marketing budget.
Vehicle Wraps Are Completely Customizable
Some people have doubts regarding the designs that can be achieved with vehicle wraps. You might be happy to find out that it’s possible to create any artwork or design you want, either black and white or color.
Today’s printing technology can accurately replicate the colors of your logo and the visual concept of your ad. The pieces of vinyl are scratch-resistant and they are printed using high-resolution printers, so all the details of your design will be clearly visible.
It’s a Non-Aggressive Type of Advertising
Nobody likes when he’s bombarded with intrusive emails, pop-ups on the screen, or other types of aggressive advertising. Some companies lose potential clients because their advertising methods are too intrusive. This is not the case with vehicle wrapping.
A vehicle wrap promotes your business indirectly. You just drive around and happen to have a vinyl wrap that lets others know about your products and contact details. Such an advertising method is not aggressive and that’s why you will not make your current or future customers angry at you.
It Protects Your Vehicle From Scratches and Dents
Vehicle wrapping offers other advantages, apart from advertising your business at an affordable cost. It will also protect the delicate paint of your vehicle from bumps, scratches, and dents. The vinyl wraps applied to your car are strong enough to take any collision damage, leaving your car’s bodywork intact.
Vehicle Wraps Are Suitable For Virtually Any Vehicle
You might be happy to find out that vehicle wraps are scalable. Today’s printing technology can create both small and large vinyl wraps that can be applied to any car. Whether you have a compact 2-door city car or a large truck, it’s possible to create truck wraps appropriate for the size of your vehicle.
Also, the specialists in vehicle wrapping can cover your entire vehicle if you want to, not only its front or sides. It all depends on your preferences. Some business owners decide to apply a custom wrap on the roof of the vehicle, so it can be easily seen by people working in tall buildings.
Now You Know the Benefits of Vehicle Wraps
As you can see, opting for vehicle wraps is the right thing to do if you want to promote your business without breaking the bank. As another advantage, vehicle wrapping can be done relatively quickly. The professionals in vehicle wrapping finish the job in just a few hours for a small car, so you’ll be ready to go as quickly as possible.
For more useful information on vehicle wraps, affordable advertising methods, and how to market your business effectively, make sure that you check out the other articles on our website.