Are you looking for a unique way to market your business? Printed or online ads work, but being able to hand a client something they can use is an even better advertising tactic.

Promotional trinkets have been around for a long time, since the days of George Washington. They’re generally mass-produced, inexpensive items that companies brand with their name, logo, and phone number.

The key to a good swag giveaway is to brand things that your customers will find interesting. And if you stay away from overused trade show gadgets, like pens and fridge magnets, your swag will get noticed and shared.

Sometimes it’s not easy to think of truly unique things to use as promo materials. So here’s a quick creative marketing list to stir the imagination.

1. Mini Bluetooth Speakers

Bluetooth speakers are not your average trade show swag giveaway. They may be one of the best promo ideas out there because almost everyone wants one.

Whether you’re a techie or grandparent, you can use a Bluetooth speaker and fall in love with it. So imagine your customers with their very own little Bluetooth speaker and YOUR business card information in front of them every day!

2. Bamboo Spatulas

Bamboo is a renewable material, so if you put your brand on anything bamboo you’re showing a commitment to sustainability. Most people would value using a bamboo spatula for cooking and baking. So again, they’ll be using a gadget they really love and seeing your company slogan and phone number all the time.

3. Customized Jackets

If you’ve ever experienced new employee onboarding you probably remember how fun it was to get your first company-branded clothing. Reward your avid customers with logoed jackets and more. It’s a great way to build brand loyalty!

4. Stamped Pottery Mugs

Coffee mugs make great gifts, but a handmade coffee mug will truly stand out. Give your customers something to talk about in the mornings by branding a handmade clay mug with your company’s information and logo.

5. Knit Beanies

Customers will always appreciate warm hats in the winter. So if you put your logo on one, you’ll get your name in front of lots of people, for free!

6. Socks

Socks may seem like a silly promo item, but the fact is someone will have to put them on and take them off each day. They’ll be able to see your company logo without you having to pay for more than a pair of socks for the exposure!

7. Custom-Designed Patches

Customers of all ages appreciate getting patches to sew or iron on their clothes.

Ordering Custom Embroidered Patches is easy, and you can specify the best type of patch for your company.

8. Popsockets

Popsockets are easy to customize and cell phone users love them. Put your business card details on them and they’re a great way to advertise.

It’s Time to Get Creative With Your Swag Giveaway

Now that you’ve seen this list, try to come up with a few ideas of your own. There’s really no limit to what types of things you can customize and brand- just stay consistent within your industry and choose items your customers will enjoy.

Are promo items here to stay? Everyone loves a good swag giveaway, so don’t expect this form of advertising to disappear any time soon. Prepare a nice swag bag for your next trade show, and you may get some new clients right away!

To read more about advertising, marketing, and other topics, check out our other blog articles.

According to Vox, Americans applied for a record-breaking 5.4 million business ID numbers in 2021. Whether you’re an e-commerce startup or a service provider, however, every small business owner needs to have a well-constructed marketing strategy.

So how can you get more leads, more money, and more clients at a surprisingly low cost? What’s an effective way to reach people where they are? You can start a direct mail marketing campaign.

Keep reading to see how direct mail can help you get more results from your marketing efforts.

1. You Can Personalize Your Marketing Efforts

It’s been said that 80 percent of consumers are more likely to purchase from companies that can offer them a tailored experience. And with the rise of on-demand streaming and personalized ads, it’s clear that people are looking to do business with brands that can speak to their exact needs.

What pain points are your customers dealing with? What problems is your business uniquely able to solve for them?

With direct mail, business owners can write targeted headlines while choosing households based on income, address, and general demographics.

2. It’s Easy to Implement

Digital marketing is an area that has the potential to get complicated fast.

You’ve got to monitor and pay attention to your ad campaigns. You have to keep track of your conversion rates, bounce rates, AOV, and other stats. And if you make a mistake at any point, you could quite literally find yourself paying dearly for it.

By contrast, running direct mail campaigns is a lot easier. You just have to design your mailer, choose your neighborhoods, and mail your material out. For busy business owners like yourself, it just doesn’t get any simpler than that.

3. You Can Reach People Offline

Simply because social media and Google are larger than life, it’s easy to forget that there are a ton of potential customers out there who aren’t spending every waking moment online. Direct mailing campaigns give you the ability to reach out to people and say, “Hey, we’re here if you need us.”.

In addition, just because direct mail is a primarily offline advertising method, that doesn’t mean that you can’t use innovative marketing techniques to track the results of your campaign. For instance, if you get a video business card and a unique tracking URL, you can start tracking the results of your marketing right away.

Should You Give Direct Mail Marketing a Try?

Although many Americans are interested in business ownership, there’s a question that every current and aspiring entrepreneur has to ask:

“How can I get more clients for my business?”.

For many business owners, marketing is a catch-22. You have to market to generate revenue. But at the same time, marketing costs money and often requires a lot of experience and skill to do well.

Between its affordability, accessibility, and general ease of use, direct mail marketing is an option that’s worth adding to your larger advertising strategy.

Did you find this post helpful? Check out our site for more fresh, engaging, and informative content like this!

The aerosol market is huge and is currently worth more than 73 billion dollars. If your business sells aerosol products, you know the value of filling aerosol cans in-house.

Knowing how to use an aerosol filling machine can save you a ton of money and expand your business opportunities. Keep reading to find out how to use aerosol machines correctly and safely!

Parts of an Aerosol Filling Machine

The first step is to be familiar with the aerosol filling machine and its parts. The construction consists of a manometer that measures the adjusted pressure. The pressure is pre-set by the factory.

The protection door keeps any leaking materials from getting out of the machine. The cam latch ensures the protection door is securely closed. It is turned by the T-handle located on the outside of the door.

Inside the aerosol filling machine are the dosing jar and valve. Some machines will also have a height adjustment adapter for larger cans.

How to Operate an Aerosol Filling Machine

First, make sure the mounting location is dry, clean, and stable. In addition, the room temperature should be between 15 and 20 degrees Celcius.

Next, follow these steps.

1. Close the protection door
2. Connect the aerosol filling machine to the compressed air supply. Your machine will likely include a connecting kit for this purpose.
3. Check inside the machine to ensure the piston is securely fitted. Also, check to make sure the piston is not damaged.
4. Prepare the aerosol can by removing the safety cap and the spray nozzle.
5. Adapt the base of the aerosol filling machine to fit the can to be filled. If the can holds 250 ml or more, use the height adjustment adapter to adjust the base height.
6. Attach the dosing jar to the aerosol can. Make sure the piston is mounted correctly and there is no gap between the dosing jar and the aerosol can.
7. Pour the material to be filled in the dosing jar but leave at least 5 mm of space between the material and the top of the jar.
8. Insert the can and dosing jar (attached together) into the machine. Adjust the height and width of the base if needed.
9. Close the protection door and turn the handle to secure it. This will activate the machine and the pressure will be released.
10. Check the piston to ensure it is in the starting position. Then open the door and remove the aerosol can and dosing jar.
11. Detach the dosing jar and put the spray nozzle and cap back on the aerosol can.

Important Safety Tips to Remember

When filling aerosol cans, you should never try to fill damaged cans. If the can has any building or dents, do not use it.

In addition, you should only fill materials that have been permitted and readied for aerosol. These include lacquers, primers, hardeners, thinners, and converters.

When filling, make sure not to exceed more than 400 ml per can. The recommended minimum is 100 ml.

Hiring a Filling Company

Another option is to hire a filling company. For example, Signature Filling Company provides aerosol and alternative filling services for food, personal care, household, and packaging industries. With a filling company, you can save time and know for sure your products are filled correctly and safely.

For more tips on how to use technology to improve your business, check out all of our technology and business blogs!

Brands today generally appreciate the importance of marketing strategy in achieving their sales goals. And most brands center their marketing strategies on creating a website, social media presence, advertising, and promotions. The question to ask, however, is whether these approaches are effective.

The effectiveness of a marketing strategy is most often than not determined by the number of leads generated and not the fancy outlook of a website or the publications of glamorous content. Many brands, unfortunately, grapple with limited leads generation with little or no chances of conversion. It is best to turn to pros for advice in situations like this.

Mint Global Marketing, a top international marketing agency, shares reasons for low leads generation and proffers cutting-edge solutions for brands.

How important is a brand’s marketing strategy in generating leads?

The purpose of marketing does not terminate with just passing information about your products or services to a target audience. As much as it is necessary to communicate your offers, your communication strategy must be effective enough to induce demand for your product or service. Lead generation thrives on increased brand awareness which is only achievable by strategically deploying the right marketing tools.

These generated leads would yield more revenue for your business, which is the ultimate marketing goal.

Mint Global Marketing is a top-rated lead generation expert. How did you build this reputation?

In the over 28 years of our marketing experience, we at Mint Global Marketing have realized the importance of a customer-centered approach to marketing. We make business owners understand that the approach to generating leads is not based on the company, its products, or its services alone but on the right audience.

Our unique offers have secured us a reach spanning 27 countries, over 300 million clicks on our website, and the top spot among global marketing agencies.

Where do brands go wrong with their marketing strategies?

Low lead generation is generally traceable to marketing strategy mistakes. Such mistakes can be common or business-specific.

One major marketing error is confusing strategy with campaigns which are only an aspect of a comprehensive marketing strategy.

Also, some brands are engrossed in pushing out content without proper customer research. Without understanding the perception dynamics of your customers, you cannot communicate contents that will draw their attention and generate leads for you.

In other cases, the problem may be business-specific, for instance, when there is no synergy between the marketing strategy and the business goals.

What do brands have to change about their marketing strategies to generate leads?

The best advice for brands is to incorporate lead generation strategies into their marketing strategies. A formidable lead generation strategy is pushing out personalized messages like personalized e-mails and newsletters. By ensuring these contents are value-packed with special offers, updates on products or services, or notifications of upcoming events, lead magnets are created, and a strong brand-customer relationship is forged.

Some marketing experts will admit that generating leads requires high marketing expertise. What recommendations do you have for brands with such needs?

Generating leads can sometimes require specialized interventions like search engine optimization, influencer marketing, and the use of AI and competitor analysis. Most times, it is only when you engage the services of reputable marketing agencies like Mint Global Marketing that you will be able to achieve these specialized interventions and get real results.

 

 

Did you know that a commercial building can last for half a century or longer?

The exact lifespan of a building can be greatly affected by how well you maintain it. Most buildings require the handiwork of one or more experts over a consistent period of time. The last thing you’d want to do is let the building’s inner and outer structure deteriorate.

Are you wondering what you can do to stop it? Keep reading to learn all about what maintenance services industrial contractors can offer you.

Prevention

When it comes to industrial electrical contractors and other types, you can expect them to engage in various kinds of preventative maintenance.

Prevention is the number one strategy for saving money because it stops problems from happening in the first place. If anything does occur, then you can expect it to be much more minor than it otherwise would have been.

From replacing spare parts before they break to checking up on the state of equipment, there are many boxes to check, but it sure beats paying a vast sum of money after a disaster has occurred.

Correction

Even the best industrial services contractors can’t prevent everything. At some point, there will be a malfunction with equipment or a defect in the structure. In this situation, corrective maintenance is needed.

For instance, the sooner Utilityservice.net can handle the situation, the better. If you try to sweep an issue under the rug, there’s a high chance that it’ll get worse. Not only will this result in a higher bill, but it could put people’s lives in danger.

It’s always better to pay a small amount now than to be hit with a huge financial burden later. You could also face legal issues if you go against various regulations.

Prediction

Whether you’re working with industrial power washing contractors or another type of contractor, they should also offer you predictive maintenance. This is similar to preventative maintenance but it goes further. Instead of maintaining what’s there, it could also involve replacing outdated parts with cutting-edge parts.

With newer technology, for instance, your assets will perform at a higher level of function for a longer period of time. This kind of maintenance requires in-depth knowledge that can sometimes be hard to come by. That’s why you should do as much research into various contractors before you make your final decision.

Are You Ready to Hire Industrial Contractors?

Now that you’ve learned all about what maintenance services industrial contractors can provide, you’ll know what to expect when you sign a contract with them. Be sure to do some in-depth research so you won’t get stuck with an unreliable contractor.

After you’ve gotten your fill of industrial contractor information, you should feel free to look around our site for the latest scoops on many other topics. From marketing and technology to vaping and loans, you can stay up to date if you visit back on a regular basis.

With technological advancement, businesses have been shifting from physical stores to online. With a presence online, a business is not bound by physical boundaries, it can reach buyers and sellers remotely thereby enjoying a global presence and minimizing operation costs. It also means that it can operate any time of the day or night without being restricted, as opposed to physical stores which have to be opened at specific times of the day. Online businesses present great opportunities that entrepreneurs can utilize to maximize their gains. However, to succeed one must identify the best ideas for online business.

While talking about the best ideas for an online business can mean different things to varied parties, there is a general agreement that its viability should be gauged by the potential to get people who will buy into your idea. A good idea should generate a business that will provide a solution to people’s problems. Customers will frequent your online business if it promises to solve their problems, meet their needs, and provide value for their money. Best ideas for an online business are not measured by what we feel as entrepreneurs, but by their ability to solve problems. You may like an idea and think it will generate you revenue, only to discover that it does not translate to money since the targeted audience did not buy into your idea.

Viability of an idea

Ask any business coach and he or she will tell you that starting an online business, just like wagering for your favorite team to win involves taking a risk. However, one should not take uncalculated risks, you need to look at what can work and deliver the desired results. Aladar Kollar, an online betting expert observes the following „Mint a fogadások a focira vagy a futballfogadás, olyan bármilyen szerencsejátékos piaci résben online vállalkozást indítani, hiszen ez megköveteli az életképesség megfelelő felmérését. Az ilyen típusú értékelések elvégzésének elmulasztása a megfigyelések szerint az egyik legjelentősebb tényező amely egy online business in Europe üzlet kudarcához vezet. Azok, akik kockázatos vállalkozásokban vesznek részt, beleértve a sportfogadást is, elkerülhetik ezt a csapdát, ha felmérik ötleteik életképességét.”

Timing in the execution of your idea

While accessing the potential of people buying into your online business idea is important, it is not the endpoint. You also need to ask yourself other questions as you seek to decide on what business to start. One of the crucial questions touches on the timing, is it the right time to start the business? The idea may be good and the product you are looking to sell online may attract potential buyers but is the timing right? The current pandemic has taught us several lessons, especially regarding supply chain management.

Even up to now when the worst public health crisis in the recent past is subsiding, the world is still experiencing the shocks as prices for essential commodities escalate due to supply chain problems. Your product may be in high demand in particular areas but the cost of shipping may lead to high operation costs. In such a case, do you start the business and risk losses or do you wait until the situation gets better? This is a crucial question as it will affect your business and its future success. A course in business management masters online may teach you many things but the timing on when to execute the idea may not be one of them. It will largely depend on how you weigh the situation.

You may have found the best online business ideas in Hungary but the timing is not right. Trust your guts, postpone the launch of the idea, allow the business environment to improve, and dive into your venture when the storm is over. You do not want to be part of the failed business statistics, sometimes a little patience may be all that you need to succeed in your online business venture.

 

Online business ideas 2022

It will not be fair to present these facts and then fail to give potential entrepreneurs in Hungary online business ideas 2022, the kind of ventures they can start and succeed in. Our list is based on research that has been conducted in the recent past where the success rate of different online businesses in Hungary has been compared. The list may not be exhaustive; however, it has captured most of the businesses that have great potential, more so as we recover from the worst public health crisis. The list includes:

• Drop shipping more so for the fact that you can make money without heavy investment on products that you will be selling
• Starting an SEO consulting business
• Virtual training on most sought skills
• Freelance web or app development
• Freelance graphic designer
• Freelance writer or content creator
• Do-it-yourself craft maker and seller
• Affiliate marketing
• Social media influencer
• Social media management
• Niche marketer
• Offer voice over services
• Teach languages online
• Creating online workshops
• Online Forex, Crypto, and NFTs trading

Engaging in one or several of these activities as an online business may give you an edge as they are current, require relatively low capital to start, and potentially have a large market. Online business is the way to go if you are looking to reach a wider audience and maximize profits; however, its success largely depends on how you translate the idea into a product.

 

 

 

 

If you are a business owner, then you will probably know that keeping your accounts up-to-date can be a challenging and time-consuming part of running the business. Indeed, every business must keep up-to-date accounting records for a variety of different reasons, while keeping the correct accounts will ensure you can monitor the state of your business at any time as well as comply with the legislation that is in operation in a particular area. Furthermore, keeping up-to-date accounts can help you to prepare your annual financial statements, while you can also identify where the income for your business is coming from. In addition, you can also keep track of your expenses as a consequence of creating a balance sheet as well as a profit and loss statement, while you can also understand your assets and liabilities as a consequence of creating up-to-date accounts. Moreover, if you want to remain in complete compliance with the government’s tax legislation in Indonesia, then you must ensure that you pay the correct amount of tax every year.

• Understand the financial state of your business at any time
• Prepare several health financial statements every year
• Identify where the source of your income is coming from

I. Understand the financial state of your business

One of the most important reasons that you must keep up-to-date and correct accounts for your company is that you will be able to understand the financial situation of the business at any time. Good financial records can help the senior management team to monitor the business while you can also understand how much profit or loss you are making as well as determine your assets and liabilities. By preparing up-to-date financial records you will be able to keep an eye on the progress of your business as well as comply with government legislation. However, if you require business accounting services, then you should take note that a number of management consulting firms can help you to prepare the correct financial statements for your business every year.

II. Prepare financial statements

Another reason that you must keep up-to-date and correct accounts for your business is that you can simplify your accounting procedures and prepare the relevant financial statements every year. Indeed, a balance sheet will identify your assets as well as your liabilities while a profit and loss account will show where your income is coming from as well as you if you have generated any amount of profit over a period of time.

III. Identify whether your income is coming from

Furthermore, keeping up-to-date and correct accounts for your business in Indonesia can allow you to understand your cash flow at any period of time. This is essential if you want to identify the most successful areas of your business so that you can make appropriate changes at the management level.

To conclude, if you want to make sure you understand the financial situation in your business at any time as well as prepare the correct financial statements that are required every year and pay the right amount of tax to the government, then you must ensure that your business keeps up-to-date and correct accounts at all times.

 

 

Death and taxes may be the only two things you can’t avoid. And you might want to die to avoid paying taxes!

The average small business owner earns more than $66,000 a year. You have to pay taxes on this money, and you have to pay different types of taxes on the money your business makes. Before you start sending money to the government, you need to do your research on taxes for businesses.

What exactly are income and estimated taxes? When do you pay your money to the government? Do you ever have to pay employee or sales taxes?

Answer these questions and you can figure out how to save money on taxes in no time. Here is your quick guide.

Income Taxes

All businesses that are not partnerships must file an income tax return. If you are in a partnership, you can file an information return instead.

An income tax on your business is on the income your business earns over the course of the year. You can make deductions if you donate to charity or incur expenses.

Estimated Taxes

The business income tax functions as a pay-as-you-go expense, so you must pay money as you earn income over the year. You can pay estimated taxes based on how much you estimate your income levels to be. This lets you make small payments every quarter instead of a large payment at the end.

You must calculate your estimated taxes as precisely as possible. If your estimations are not accurate, you may need to pay a penalty at the end of the year.

You should go to a business tax attorney for help and talk to a financial advisor about business tax advice. You can visit websites like silvertaxgroup.com to find information about attorneys and advisors.

Employee Taxes

You can choose to withhold money from your employee’s paychecks. This lets you pay their income taxes on their behalf.

However, you must report how much money you are withholding to the government and deposit it with the IRS. You also need to pay Social Security, Medicare, and Federal Unemployment Tax Act taxes. These taxes collectively are called employee taxes.

Sales Taxes

In some states, businesses must collect sales taxes and hand them over to the government. You may also need to file a report that indicates how much money in sales taxes you collected.

If you have offices in multiple states, you need to review the laws in each state. You should get help from the IRS so you can cover all regulations and avoid penalties.

The Different Types of Taxes

You need to figure out how different types of taxes work. You pay money from your personal income, but also from your company’s income. Sending in estimated taxes is the easiest way to pay on behalf of your company, though you must make accurate guesses.

Employee taxes are payments you make on behalf of your employees. If you collect sales taxes, you may need to send the money to the government for easy collection.

Paying taxes is just one part of running a small business. Read more small business guides by following our coverage.

The idea of increasing sales is generally not an easy one for every business, particularly in the solar energy business. The industry is competitive, and it makes it nearly impossible to retain customers within a little amount of time. The process requires patience, money, and consistent effort to gain the loyalty of customers.

Nevertheless, if the right method is applied your customer can become your business ambassador. This leaves you doing less work because through word-of-mouth they will bring more customers to you. You can try a solargraf demo to see how some tools can help reduce the stress it takes to upscale in the renewable energy business. Word-of-mouth being the most helpful tool will be the focus of this article.

To make it more relative, would you rather buy what your family or friends recommended or any random product you see?

Chances are you will rather buy from someone who has tested the product you intend to purchase, rather than playing guesswork on random products. Interestingly, referral marketing brings about five times extra sales than the common media marketing that goes for a token. Enabling your clients to market your business or services should be the most important thing you and your company should do.

It cuts down the stress of trying to always convince new clients about your product, you only have to reassure them about what they are already aware of.

Referral Programs

This is a growing strategy for marketing solar companies. The reason is very apparent; this program has become a great way to promote your business through word-of-mouth.

Solar Energy companies engage in referral programs to increase their growth and sell their product to the targeted audience. The existing clients are asked to advertise the products so that they may earn a reward. You can learn more about the referral programs in general here.

Having an established program encourages your clients to refer people to your business.

An incentive like cash rewards or discount prices is a huge motivation for a client. To generate multiple leads, a solar company can offer a double reward. If a client knows about this they will be further motivated to draw more people to your business.

The benefit of this program doesn’t only result in multiple leads, but also, these leads can be a great fit for the product you sell.

Advantages Of Solar Referral Programs

The solar panel business is a substantial investment, which may take time for a person to get familiar with how it works. A program that enables them to refer your business can assist in speeding up your sale as well as lessen your overall client acquisition cost.

This program can increase potential leads who can become customers. Also, these people are already aware that your company offers good products, and it automatically esteems your company. Both parties can benefit from referral marketing; It favors both the referred customer and the existing client.

It also increases client loyalty, as well as elevates your business with potential leads. There are other benefits of this program. To know more, click on the link: https://www.forbes.com.

Before starting A Solar Referral Program

You must consider certain conditions before you can venture into these programs. Firstly, you must have an already existing customer base.

A referral program will not be beneficial to you if you have zero customers to take up the referring task. Ensure that you get a good percentage of existing clients who will be willing to suggest your company to people.

Another major factor is to build a strong marketing and branding strategy. If you want to convince your clients to help you market your product, you should prepare a great message or campaign.

How do you want your brand to be perceived, and what outlets will be used for the referral? Getting this clear will enable you to organize a successful program.

There should be a customer care team, who are to be responsible for feedback or answering customer queries in the business referral program.

Three Instances Of Referral Programs In Solar Business

The following are a few of the major companies that established successful programs for referring solar products or services.

Sungevity

This program is unique in the way that it enables one to earn, even though they are not a buyer. Anyone has the opportunity to earn a referral commission for their effort. It also has an app that makes it easier to refer to and get purchase notifications.

SunPro

It offers a double referral program packed with opportunities that enable one to earn all through the process of referring.

Similar to the above the support program operates through its referral app. It also allows anybody to join. It is unique in a way that it offers several ways prizes can be received.

Go Solar

These programs make it easy and simple to earn. There are no restrictions to earn more, and anyone can participate.

Customers who refer to other customers are under the sun-share policy, but when someone who is not a customer refers to people, they are categorized under sun-split.

Referral Tips

Below are some of the tips you can apply when trying to generate leads for your solar business.

Send Your Clients Your Card Through Text, Reminding Them Of The Reward Plan.

This makes it easy for your customer to share your company’s contact with people when the need arises.

Provide Your Client With A Simple Way To Connect On Social Media

Your clients will be delighted at various moments, you want to give them a platform to share their excitement. It also motivates them to refer to others

Use A Tier Referral Incentive, Then Promote It Via The Referral Page

Based on the fact that a stranger’s referral is less in value than a trusted friend. Compensate this with an incentive. Giving discounts can also attract buyers, this makes tier referral incentives a fast way to generate leads.

Provide Your Clients With A Referral Method, Within Their Outlet

If others are curious, your clients can now effortlessly share your information. Though, this doesn’t guarantee that you will be referred. The one that has been referred is left with the choice to contact you or not.

Provide Your Clients With Some Educational Information That Can Help Them Effectively Advocate for Your Business

These discussions can be classified into two sections: discussion with active solar evaluators and with those who are just curious. The interested people, at the starting point of their journey in solar energy, are trying to know how the system works. They have many queries and misconceptions. You can see more tips on how you can generate leads with referrals in this post.

Conclusion

The solar referral program is an incredible way to discover new business. It encourages satisfied customers to spread the good news, thereby gaining warm leads —even without the extra cost of traditional marketing.

 

The digital marketing industry is one of the most fulfilling industries someone can get into if they are creative, data-driven, and ambitious. With that being said, it can also be a bit tough to find a spot and get your foot through the door.

To help with this, I talked to Jurgen Cautreels so I could garner some advice for you on how to break into digital marketing. Jurgen Cautreels is a record-breaking marketer and one of the most respected in the industry.

Jurgen Cautreels agreed to sit down for an interview and give some exclusive tips on how to become a digital marketer, and now I’ll show you what he said:

When someone wants to break into the industry, should they be a jack of all trades or pick a focus?

Well, there are so many facets of digital marketing, and I believe that it is important to pick a focus. You don’t have to do this at first, of course, because how can you know what kind of marketing you enjoy if you haven’t experienced any?

I recommend doing some reading on the many different career paths you can take in marketing and trying to find one or two that really stick out.

Which are the easiest to get into?

Well, I wouldn’t say any careers are particularly easy. I think that’d be insulting for me to say. They all have their own difficulties, but they also all have their own advantages.

There’s marketing analysis if you’re into math, statistics, and even coding. There is social media marketing if you’re into interacting with others. There’s brand management if you like thinking of the big picture.

There are so many options, and they’re all great. The easiest to break into without any experience may be social media management or content creation for small companies.

How could someone get their first job in social media management or content creation?

Well, freelancing is the best way to get the first job in any industry, especially when writing is involved. There are websites like Upwork and Fiverr where freelancers can get on and find work pretty fast.

The disadvantage is that these platforms take a fee, and there is also a lot of competition. With that being said, even if you can find a job making one or two social media posts a week for a small business, you can learn a lot and show you have experience.

It’s all about setting foundations and getting your foot in the door.

So it sounds like you don’t need a college degree, right?

Absolutely not. A degree is not required. However, I will never, ever disparage the importance of education. I believe that someone can learn a lot about communication and marketing in college, and if you have the means to go, then it will never be a waste of time.

The important part about learning is to learn. You don’t want to memorize things like you’re playing a game; you want it to be engrained in your mind.

How about learning outside of college? Is that important?

Of course! I always give this advice: look for marketing everywhere you go. Analyze advertisements you see and constantly be updated on current internet marketing trends.

Spend time browsing through the Twitter pages of big companies like Walmart and Wendy’s. Look at what they are posting and think about why they are posting those things.

These are professional marketers, and you can watch what they’re doing up close just by looking at their pages. Learn to analyze these posts beyond the surface.