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March 30, 2022 by: Miles

5 Ways to Make Your Real Estate Advertisement Stand Out

 

The US real estate market is worth $43.4 trillion.

In 2021 alone it grew by over $6.9 trillion, so it’s easy to see why you want a piece of that action.

But to keep commissions flowing, you need houses to sell and that’s not always easy. These days it’s an online market, so your advertisements need to pack a punch right from the start.

Keep reading for these 5 tips to make sure your real estate advertisement stands out every time.

1. Divide Your Market and Give Them Unique Ads

Not every house appeals to every buyer, so you’re catering to many different groups. These groups are buyer personas and they have unique budgets, needs, and wants.

Because of this, you can’t get away with generic real estate ads anymore. You need to tailor your ads for each persona and speak to them.

Address their needs and smooth out their pain points; that’s what they want.

If you have a mailing list, you can turn your ads into postcards and mail them out for a personal touch. This is a great real estate marketing tip to go that extra mile.

2. Start With a Question

Ads that start with a question stand out because they make people pause and think. They also work because they stand out from other ads and people can come up with an answer.

If you do this, make sure the questions address a persona’s need or pain point. Don’t make it deep; keep it light and easy to answer. Otherwise, it could turn people off if it will take too long to think.

3. Keep It Short and Sweet

Facebook has been open about the fact it’s running out of space for ads. This means on social media you’re competing as a small fish in an ocean of similar ads to your own.

A way to stand out is to lead with your best information in a few words. Studies showed the best-performing headlines were only five words in length. This isn’t always the case for realtor marketing though, so while it may work sometimes, you need to do your market research to back it up.

4. Include Visuals

No matter how good your text is, even the best ads need a visual pop of interest. Given the visual nature of the industry, this is vital for realtor advertising.

The brain’s hardwiring responds to visual stimulus, so make use of that. For this, you want to focus on the inside of the home.

That’s the juicy part that all buyers are eager to see, even if the outside is stunning. Most buyers want to see pictures of inside the house before they go view it. Give people a reason to click your ad with videos that show off a little of the house’s interior.

5. Get the Send Time Right

Once you’ve put together your seamless ad with visuals, you need the right people to see it. To do this, you need to get it in front of the right personas at the right time.

From Facebook ads to email campaigns, you can schedule when it goes out. This should be the time of day that gets the most click-throughs for a particular persona.

60% of email opens come from mobile devices, most often after work hours. Make sure you use this information to your advantage with a tailored mobile ad.

Real Estate Advertisement Tips Not to Miss

To make sure your next real estate advertisement stands out, target your market. Give them something unique that speaks to them. This includes adding visuals that would appeal to them and a hook that draws them in.

If you found this article useful, check out our blog for more marketing tips and tricks today.

March 30, 2022 by: Miles

A STEP-BY-STEP GUIDE TO WINNING A PERSONAL INJURY CASE

Someone else’s fault wounded you or a loved one? So you may be contemplating a personal injury claim. Want to know how to file an injury claim? Letting the personal injury claim process intimidate you is a mistake.

A personal injury lawyer can assist. Shuman Legal understands the law and how to utilise it to your advantage. “How are personal injury settlements paid?” we answer. Our legal team fights for you.

HOW TO FILE A PERSONAL INJURY CLAIM

Find out what a personal injury is before filing a claim. Nobody is entitled to compensation. Knowing fundamental legal principles is the first step.

Personal injury indicates a person has been injured physically or mentally. The word “claim” changes everything. A personal injury claim suggests another’s fault caused damage.

Complex? Yes. Confusing? Yes. Impossible? No. Filing a successful personal injury claim is not easy. Follow these instructions. Wait. If there is a disconnect, contact a wrongful attorney.

  • Seek Medical Help

Preliminary injury documentation is required. Even if you feel OK, be checked out. Don’t play doctor; see a doctor—demand records of severe injuries.

Non-equal injuries: A fractured wrist might happen to two persons. Age, genetics, and lifestyle may speed up healing. Somebody else may require surgery. Why? His wrists were already deteriorating after a lifetime of painting buildings.

Document your request for a certain sum of money. Then you may start a treatment plan to support your claim.

Describe your wounds in detail. Inquire. How long till recovery? What therapy options are there? A surgical option? Get documented treatment plans. Save bills.

  • Hire A Personal Injury Lawyer

Maybe you want to be your boss. That’s OK. But there’s no need to miss out on a chance to make a lot more money.

This service is free. An expert’s counsel might transform a little cash into a large settlement. Learn how we overcome obstacles.

We’ll confess when it’s best to handle your injury claim alone. In certain circumstances, minor injuries occur. A law degree may not be required to submit such a claim.

  • Offer a Tip-Off

Notify the persons involved that you were hurt, and a claim will be filed. Your contact information, the details of the accident, and the date should be included.

Don’t blame or express your pain. Never use a dollar sign. Demand a written reply. Were you using a lawyer? Even if one of the parties is a significant business, the legal firm can handle this.

Keep a copy of your message. Send a copy to all parties involved.

  • Gather Quotes

Get at least three offers if the personal property was harmed. Written quotations should break down labour and material expenses estimates for autos, boats, bicycles, etc.

  • Make A Claim

It may be required to submit a claim with your and the liable party’s insurers. Not sure who to file with? Consult an attorney.

  • Compile Data

Your insurance company may assign an adjuster to your claim. This individual examines assertions for weaknesses and veracity. This might be the key to winning a personal injury claim.

Extend bills and estimations. Provide proof of injury. Provide last year’s W-2 or pay stubs to show how much you might make if not hurt.

Send a detailed report and photographs of the scene. If appropriate, a police report shows evidence of another’s carelessness or recklessness.

  • Demand Letter

Want a settlement? Send one of these to initiate talks. This letter is addressed to the liable party’s insurer.

Identify the policyholder’s liability for the accident or injuries. Describe your injuries, their severity, and your treatment. Disclose income loss. Mention any distress.

End the letter with a demand for a specified financial amount. Remember that this is only the start. Insurance companies will reduce this amount, so don’t be too optimistic. A fair quantity is crucial.

  • Bargain

Now the arguing starts. How much does the insurance company believe your injury is worth? Accept this amount?

Know what you can afford and how long it may take to recover completely. This yields a settlement figure.

SUE FOR PERSONAL INJURY

If a reasonable settlement sum cannot be agreed upon, the matter may proceed to trial. Accepting a settlement typically benefits you and the insurer, but it isn’t always doable.

You may present evidence in court. Witnesses may testify. A skilled lawyer can help you collect the money you deserve.

Notify an attorney if you accept a settlement. Don’t take the first offer, and it’ll cost you. Insurance firms often state deals expire soon; don’t be scared.

 

March 30, 2022 by: Miles

Top 3 Reasons Why You Should Shift to QR Code Packaging

Trends come and go, but one of the most enduring innovations in recent years is the arrival of the QR code. QR, also known as Quick Response, is an evolution of the barcode, and it offers an incredible tool for brands to connect and engage with their customers. This is because of the fact that QR code packaging is uniquely social. Traditional packaging offers a one-way conversation in which a product typically features messaging directed at the consumer with no avenue for receiving a response. By integrating QR codes into product packages, though, brands are finally offering their customers the opportunity to enter the discussion. This promises to strengthen the relationship between creators and consumers.

Provide More Brand Information

Many recent trends have revealed the value that consumers place on their favorite brands’ principles. More than ever, people are driven to buy conscientiously. This is bad news for companies with questionable business practices, but it’s great news for brands that put effort into their ethics. If your company specializes in cosmetics that are vegan and cruelty free, for example, you have a unique angle to exploit in your marketing and customer relations — and you can use a package with a QR code to tell customers all about the values that drive your brand and make your products different.

In addition to providing customers with more information, a QR code allows them to provide feedback that can be invaluable to your company. You can do this by linking the QR code to your company’s social media and incentivizing customers who complete brand surveys. Data from consumers is one of the most important resources you can have, and QR codes make it easier than ever to develop an extensive wealth of information. Your customers probably have a lot to say, and you can finally listen.

Create Interactivity Experience

Nothing has the power to engage customers like an interactive experience. If you’re looking for a way to build clientele and attract the attention of new customers, interactivity is one of the best strategies. To create this experience, you can design custom stand up pouches that feature your brand’s logo and visuals. You can then integrate a QR code into the design that allows users to engage with your brand further. Use your imagination and design an experience that’s uniquely linked to your product. It could be a digital scavenger hunt or a fun game they can play for prizes.

This type of innovative packaging is great for any industry. Many food product brands love QR codes because they offer customer engagement and provide additional product information at the same time. You can create custom coffee bags, for example, that feature a QR code that links to your website. On your site, you can share the history of your company, the process involved in creating your coffee, and solicit feedback from customers who might have some thoughts to share.

Develop your relationship with your brand’s customers by investing in packaging with interactive QR codes. It could help support your marketing efforts.

 

March 30, 2022 by: Miles

Showcasing Product Features With Effective Beauty Product Packaging

 

Are you preparing your beauty products for sale? While the quality of the product itself is of great importance, your beauty product packaging is just as vital to whether or not your products sell.

Your cosmetic package design is the first impression you give potential customers. In order to sell your products, you have to make this impression a good one.

To learn more about what you should consider when designing beauty product packaging, keep reading. In this guide, we will help you get an idea of how you want your products to look when they hit the shelves.

Know Your Brand Identity

In order to create the most effective product packaging for your company, you need to have a clear understanding of who you are as a brand. Your packaging needs to convey your brand identity while working to appeal to your ideal consumer. Your brand personality will determine what kind of design elements are important to include in your packaging.

Knowing your target audience and what they are looking for in a beauty company can help you catch their attention. Additionally, think about where your target audience will buy your products. You will want to consider what packaging will be best suited for the display style that your retailer uses.

For example, a product sold in stores may have different packaging needs than ones sold online.

Consider How Your Product is Used

You want to consider how your beauty products are used in order to ensure that the packaging will allow for ease of use. Also, you want to evaluate each beauty product to see how packaging can help to keep the products in quality condition. For example, if you are selling makeup-removing wipes, a package that offers a resealable opening will allow the wipes to stay fresh.

You want to make sure that the packaging you choose serves each item best. This requires thought about how customers will use it and how you can keep the product in good condition before and after it is purchased.

Consider Environmental Impact

Buyers are becoming more aware of how their purchases impact the environment. It’s important that companies find ways to practice sustainable habits. This not only works to limit negative impacts on the environment but also to appeal to consumers.

Working to make sure that your packaging is as sustainable as possible while still ensuring quality and appealing design is key. This is especially true if your target consumer is looking to support eco-friendly brands and businesses.

If you are hoping to get started with your beauty product and packaging designs, contact this trusted BPI Labs manufacturer.

Beauty Product Packaging: Factors to Consider

When designing your beauty product packaging, make sure to keep the above factors in mind. Ensuring that your product packaging works to keep your products in great shape while appealing to your ideal consumer is a must. Start selling your products and gain profits with great packaging.

For more branding and marketing advice, head to the “Business” section of our site today.

March 29, 2022 by: Miles

5 Perfect Tips for Increasing Brand Awareness

 

Did you know that companies that blog get about 55% more web traffic? Besides, 57% of businesses get a customer through their firms’ blogs.

Brand awareness refers to how consumers identify and recall your business products and services. Increasing brand awareness makes your small business brands a top priority when customers make purchases.

Today, people spend more than six hours of their time online. Therefore, you shouldn’t miss out on the internet when planning to increase awareness of your branded gear.

Learning branding ideas can help you run a successful marketing strategy for your business products and services. This article will provide you with five perfect tips for increasing brand awareness.

1. Guest Blogging

This entails the process of writing and pitching blog posts for another publication. You can research blogs and journals in your line of business operation.

Once you identify some trendy keywords, brainstorm ideas for blog posts. Your thoughts and insights should be unique and different from other sites.

The ideas you put into writing will help you attract a new audience.

2. Partner With Social Media Influencers

Most social media channels have celeb figures that generate content based on different interests and hobbies. Often, these influencers have a large following that can make a potential market base for your products.

Getting into a contract with one or more influencers will increase awareness of your small business brands. It’s advisable to look for celebrity influencers with reputable values and whose interests align with your organization.

3. Improve Your Content Marketing

It would help to increase the volume of content uploaded on your social medial walls and business website. Besides, it will improve your SEO rankings.

You should generate high-quality content that resonates with your clients. The chances are high that your customers will share enjoyable posts with more people.

That way, you increase your brand awareness and attract more potential customers to your business.

It’s advisable to generate more video content that will grab the attention of your target customers. Increased user engagement through likes, shares, and comments will boost your brand awareness.

4. Use Branded Packaging

You can increase your brand awareness by using unique packaging that looks and touches your business. Branded packaging improves your customers’ shopping experience, making your products seem like gifts during holidays.

Get more personal with your target customers by including a handwritten note or tag that shows you care about your customers.

You can check out Axomo branded gear to better understand how branded packaging can boost your brand awareness.

5. Run Adverts

If you wish to attract more customers to your business, you’ll need to broadcast your brand. You can pay for ads on different social media platforms to make more people see your products and services.

It would be best to know how much you want to spend on paid advertisements. This method can be costly, but you’ll enjoy a high return on investment.

Increasing Brand Awareness

It’s essential to measure your brand awareness at all levels of your marketing strategy. Also, keep track of your competitors’ brand awareness. Doing so will help you identify what they’re doing differently and make the necessary improvements on your end.

Further, you’ll need to be consistent in your branding tips to get better results.

Browse this page to learn more branding ideas for increasing brand awareness.

March 28, 2022 by: Miles

4 Tips to Increase Returns on Your Bitcoin Investments

Are you looking for ways to increase your returns on your bitcoin investments? If so, you are in the right place! In this blog post, we will discuss four different strategies that you can use to boost your earnings. Some of these tips may be familiar to you, while others may be new. Regardless, we hope that you find this information helpful and that it leads to increased profits for you and your business.

1. Understand what bitcoin is and how it works

First, it is important to have a clear understanding of what bitcoin is and how it operates. Without this knowledge, it will be difficult to make informed investment decisions. Many resources can help you learn about bitcoin, so take some time to do your research before making any moves.

Here are a few things to keep in mind:

-Bitcoin is a decentralized digital currency that is not subject to government or financial institution control.

-Bitcoins are created through a process called “mining.”

-Transactions are verified by a network of computers and then recorded in a public ledger called the blockchain.

-The price of bitcoin fluctuates based on market demand.

2. Invest in bitcoins through a reputable exchange

Once you have a good understanding of how bitcoin works, you will need to find a reputable exchange where you can purchase the currency. There are many different exchanges available, so be sure to compare rates and fees before deciding. Once you have found an exchange that meets your needs, create an account and deposit funds into it.

3. Store your bitcoins in a safe place

After buying your bitcoins, it is important to store them in a safe and secure place. There are many different wallets available, so choose one that fits your needs. A few things to keep in mind when selecting a wallet include:

-How easy is it to use?

-Is it compatible with the exchange you are using?

-How secure is it?

-Does it offer two-factor authentication?

Once you have chosen a wallet, transfer your bitcoins into it and store them offline if possible. This will help to keep them safe from hackers.

Some popular wallets include:

-Blockchain Wallet

– Coinbase Wallet

– Exodus Wallet

4. Use bitcoin to make purchases or pay bills

Another way to increase your returns is to use bitcoin to make purchases or pay bills. This can be done online or in person. Many businesses are now beginning to accept bitcoin as payment, so this is a great way to use the currency. Not only will you be able to get discounts and rewards from many businesses, but you will also be able to help support the bitcoin network.

When making purchases, always compare prices between different exchanges to get the best deal.

Here are a few businesses that accept bitcoin:

-Overstock.com

-Expedia

-WordPress.com

-Microsoft Store

-Dish Network

Paying bills with bitcoin is also a great way to earn rewards. Many companies are now offering discounts and rewards for customers who pay their bills with bitcoin. Again, this is a great way to save money and earn rewards simultaneously.

Closing thoughts on how to increase returns on your bitcoin investments

We hope that you found this information helpful. These are just a few of the many different ways to increase your earnings. Do your own research and experiment with different strategies to find what works best for you. Then, with a little bit of effort, you can boost your profits and make the most out of your bitcoin investments.

 

March 25, 2022 by: Miles

The History of Precious Metals and Cornerstone Asset Metals

Understanding gold would be incredibly difficult if you didn’t know its history. It’s one of the most important assets that humanity has ever used, transacted with, and stored for thousands of years. When you know a lot of history, you’ll realize that it never repeats itself completely, but it definitely rhymes.

No matter what’s happening in the world, there’s a high probability that it’s happened in the past at least once before. Studying the markets will give you the basic knowledge you need if you want to start investing more in gold and broaden your portfolio to other types of assets. Follow this page to read more https://www.reuters.com/business/russian-gold-miners-dig-ways-overcome-ukraine-impact-2022-03-30/.

Getting that prism of knowledge will help you understand the modern economy too. Every investor needs to go through the phase of learning to lay the groundwork and make educated guesses in the future. If you expect that something from the past is going to happen again, you’ll play your cards right and profit massively. If you find out the information later, that could be detrimental to your portfolio and your wealth overall.

A brief summary of gold’s history

For thousands of years, gold has been the primary precious metal of choice of different cultures. Ancient Egyptians covered their tombs with it, and their relics are still on display in modern museums. The Ancient Greeks did the same thing, and they thought that the metal was a gift from the gods because it resembled the shine of the sun.

Ever since then, humanity has tried to find a replacement for this incredible asset but with no success. Whenever a new currency was introduced, it failed. The same thing happened when governments, monarchs, and dictators wanted to devalue the currency. Whenever people mixed up their hands with the monetary economy and gold, it always resulted in a massive crash that affected entire nations. We’re going to take a look at the modern one.

The modern economic era

The United States was a part of the Gold Standard in the 1900s. This means that for every dollar issued, the country needed to have an equal amount of gold in its reserves. That worked perfectly until World War I messed things up, and countries started printing more monetary units compared to their reserves. That’s why, in 1933, the United States banned gold and requested a call-in. Click on this link to read more.

Everyone who possessed the precious metal had to bring it back to the bank and start using dollars instead. After World War II, there was the Bretton Woods agreement, which linked the dollar to gold and all other currencies to the dollar.

That didn’t work too because America wanted to print more money, which led to Nixon severing the connection between these two assets and going for a complete devaluation. His actions resulted in more than 12 000 tons of gold leaving the country and letting the dollar become a fiat currency. That essentially means that it’s not linked to anything real.

Instead, it’s linked to the trust of the people in the economy of the United States. You can find more info on the Cayman Financial Review story which goes into more detail. When this happened, gold was completely severed from its bonds and started to trade freely in the markets of the world. This increased the price fourfold in 1973.

As private investors started to stockpile their own reserves, the price went from 37 dollars to 120 dollars pretty quickly. At that time, the national debt was half a trillion, which pales in comparison to today’s 29 trillion. Soon after, inflation started to swing hard, and there were massive corrections in the stock market.

This raised the price of this precious metal to 200 dollars. Immediately after that, there were years of recession, and there was a downtrend in the niche of silver and gold. However, after 1977, the bull market started all over again. The all-time high got to 875 dollars in January of 1980. That’s almost thirty times your initial investments in a single decade.

Recessions, recoveries, and bull runs

Apart from gold hitting its all-time high in 1980, Ronald Reagan also became president. He wanted to make things a bit better, stagnate the economy for a while, and set interest rates at a staggering 19 percent rate.

This increase was unheard of at the time, which cooled the market significantly. This move was specifically designed to decrease the price of gold and stabilize the dollar, which resulted in a massive price decrease. Soon after that, prices bottomed down at 300 dollars per ounce and bounced back to 500.

Additionally, there were extremely high unemployment rates at that time, which resembled the levels during World War II. Inflation was rampaging, unemployment was high, and interest rates were the same.

These circumstances were perfect for jumpstarting the paper economy, which means that stocks and paper assets were supposed to rise. The debt was increasing, and it reached a staggering 2 trillion, which was expected by analysts and experts.

Soon after that, George Bush became the president of the United States, and he had to deal with one of the worst banking crises in history. The debt exceeded 3 trillion, the Soviet Union broke up, and there was a lot of uncertainty in the markets of the entire world. Additionally, West and East Germany decided to be connected together. During that period, the price for an ounce was moving between 330 and 435 bucks.

The bear market for precious metals was long, and it lasted all the way until September 11. That’s the date when the World Trade Center was attacked by hijackers, which set off panic in the entire world. No one knew what was going on, but there was one thought in the minds of all people. They had to buy gold because no one knew what was going to happen to the United States.

Not long after that came, the real estate crash, and the financial sector melted in 2008. These mistakes cost a lot, which quickly brings us to today. The pandemic was a massive hit on the entire global economy, and a lot of money was printed to ease the effects.

Creating money out of thin air is a bad policy since it leads to inflation, which devalues every currency. At the moment, the inflation rate is 8 percent, and it’s showing no signs of slowing down.

What should you do?

If you’re good at noticing trends, then you’ll probably see that this is quite similar to what happened in the United States during the 80s. The pandemic started a wave of unemployment, and only the wealthiest individuals in the world got the benefits.

All of the wealth pooled into the hands of a few people, leaving everyone trying to make something out of the situation. The countermeasures of the government just made manners worse, which hastened the entire process of economic degradation. For the average investor, exposure to precious metals is a definite must. It’s like learning arithmetic in math class. You can’t go far without it.

Hard money is something that’s always going to have value, and paper certificates are worthless when you remove borders. Gold knows no boundaries, and it’s not controlled by a single state. It’s a completely decentralized system since its worth is ingrained into the minds of every person.

Even the biggest skeptics and naysayers that claim that precious metals are worthless and barbaric will smile if you place bullion in their hands. Plus, if there was no intrinsic value in this sector, central banks wouldn’t be hoarding it like there’s no tomorrow.

It’s crucial to mimic the largest players in the investment world if you don’t want to be left out. The profit pie is big. Just make sure that you’ve got the assets that will ensure you a piece of it.

 

March 24, 2022 by: Miles

Why You Need to Be Mindful of Waste Management

This post is not about large scale waste management practices that involve the hauling of discarded materials. You won’t find ideas on how to choose a garbage collecting service provider here. If you are looking for a Boca Raton junk removal company such as Evergreen Junk Removal or a service for transporting trash in other areas, you can find good options by doing a quick online search. The focus here is on the reasons why you have to start paying attention to the way you deal with your trash.

There are compelling arguments for paying attention to correct waste management. The most obvious of which is hygiene and the need to avoid diseases. Another essential reason is to help in environmental conservation.

Hygiene and disease prevention

This reason is mostly self-explanatory. Part of good hygiene is the proper management of your garbage. The trash you produce regularly can become a health problem if you are not able to dispose of it in the right way. Accumulated trash can attract pests or vermin that may be disease carriers. If you don’t empty your trash bins habitually, expect foul smells to start filling your room. This problem isn’t going to be just an olfactory issue as pests may consequently begin to scatter your poorly contained trash.

Even dry garbage can attract pests such as cockroaches and mice. It can become a hiding place for unwanted critters. It may also serve as their breeding ground. You may not contract diseases by having direct contact with your trash. However, you can get sick as pests crawl from your dumpster and into your kitchen utensils or personal items. The diseases associated with garbage can be bacterial or viral. These include salmonellosis, staphylococcal food poisoning, skin infections, shigellosis, trachoma, gastroenteritis, and Murray Valley encephalitis. Also, improperly handled garbage can increase your exposure to parasites such as threadworms, hookworms, and roundworms.

Environmental conservation

Another essential reason to be conscious of the way you handle your waste is centered on your role in environmental conservation. Ordinary garbage generated by people is a significant source of pollution worldwide. It does not only affect land. Trash can clog waterways and drainage systems. It can also reach the seas, adversely affecting marine ecosystems.

The goal is to reduce the amount of waste that gets dumped into the environment — sensible waste management calls for the principles of reducing, reusing, and recycling. Whenever possible, decrease your dependence on disposable things such as plastic cups, straws, and plastic bags or containers. Instead, use eco-friendly implements that are reusable or biodegradable. Give preference to items that are not only for single use. Moreover, exert the effort and ingenuity to recycle your trash.

In summary

Waste management is likely to be the least of your concerns when you travel or enjoy your everyday life. It’s an unglamorous task most people would understandably dislike. However, it’s highly important for everyone to learn. Even the vainest person needs to observe the best practices for trash management to avoid diseases and help reduce the amount of waste that pollutes the environment.

March 24, 2022 by: Miles

How Third-Party Logistics Can Help Your Business

 

Conceptual business illustration with the words third-party logistics

With the rise of online businesses, shipping has become a big deal. Most people order online during the year, which means companies need a way to get products to customers quickly.

Unfortunately, that’s easier said than done. It takes a lot to build a reliable product fulfillment infrastructure, and that’s why many people rely on third-party logistics experts to help.

It’s led the third-party logistics industry to be worth $1.1 trillion.

If you’re still trying to handle logistics yourself, you’re doing things the hard way. Keep reading to learn how third-party logistics can help your company succeed.

Save Money

Cost savings are the primary reason businesses use third-party logistics (3PL) companies. It takes a lot of money to set up an inventory and shipment process. On top of that, you’ll have higher shipping prices since you don’t have as much volume as larger companies or shipping providers.

You can save money by working with a 3PL company. Your 3PL provides a lot of volume to material and shipping companies. Because of that, they get massive discounts and pass those savings on to you.

In most cases, the price you pay for a 3PL company is smaller than if you tried to handle shipping in-house. As a result, you’ll have more money in your business bank account and can put it towards other activities that will help you grow your company.

Shipping Expertise

There isn’t one way to ship an item. It may not take much to ship small objects, but things change when you start producing larger and specialty items.

Unfortunately, shipping unique products isn’t always straightforward. Large items need special packaging, and you need to protect more fragile items from getting damaged in transit. That isn’t always feasible for smaller operations.

A 3PL shipping company knows how to ship heavy items and handle any unique requirements you have. That means you’ll have less infrastructure to set up for yourself and have peace of mind that your products are safely making their way to your customers.

Inventory Management

It’s hard to run an effective warehouse if you don’t track your inventory well. This isn’t hard to do if you don’t have much stock. It’s a different story if you have several product lines and thousands of items in stock.

You need a combination of planning, software, and tools to make inventory management easy. All of this takes special expertise to get right.

Your 3PL provider can set everything up for you. They have already invested in the right tools to handle tracking inventory. In most cases, you can integrate a 3PL company’s inventory system and sync it with your online store.

Because of that, you’ll always have accurate inventory counts in the warehouse and your website. All of that saves time and energy and ensures your customers don’t buy any out-of-stock products.

International Shipping

It’s not easy to ship out of the country. The same rules don’t apply when shipping internationally, which means you’ll have more red tape to work through and laws to learn. On top of that, you’ll need the right connections in other countries to help get your products to customers.

3PL can help with your international logistics goals. They already have the international resources to ship your products worldwide.

You can immediately tap into your 3PL provider’s network and start shipping internationally today. If you tried to do everything yourself, it would take a long time and cost you more money than it may be worth.

Reduce Space

It’s no secret that you need a large space to run a shipping operation. You can’t just throw your products around in an office and call it a day. You need a large warehouse with enough room to organize your products and create traffic lanes that help with efficient picking.

You don’t have as much of a space requirement when you work with a 3PL company. They already have product warehouses set up. You can manufacture your products on your own and send them to your 3PL provider once it’s ready to head to a customer’s location.

That means you don’t need nearly as much warehouse space to store products. If you handle manufacturing with another company, you can send your products straight to your 3PL provider instead of your location. You can avoid having storage at all if you go down this route.

Flexible Scaling

Even if your current shipping operation works well, that may not be true in the future. There will be times when you experience a surge of demand that causes chaos in your shipping department.

If you don’t have a big enough team, it’s hard to scale your logistics operation. You’ll need to hire new employees, train them, and make them productive as soon as possible. That’s too hard to scale.

Working with an established 3PL company solves that problem. An experienced shipping company has the resources in place to grow your business. They can dedicate as many resources as you need to serve your customers.

That means you won’t need to worry about a surge in demand grinding your operation to a halt.

Look at the Services Offered by Third-Party Logistics Companies Today

Getting products to customers is one of the most challenging parts of running a product business. Unfortunately, setting up a shipping operation yourself takes a lot of time, energy, and money. Reach out to a third-party logistics company to get the help you need to get your products out the door on time.

Do you want to learn more about creating new processes that will help you run a more efficient company? Check out the latest business tips on the blog to learn how to get more from your team.

March 22, 2022 by: Miles

5 Killer Ways to Boost More Profit as a Video Editor

Why use videos to market in the first place? Despite how making videos require light, cameras, a video editor, and all, videos convert better. An estimate reveals that 80 percent of the content on the internet should be video by 2019. In addition, sales experts claim that videos convert better than other content sorts. Similarly, to mention ‘video’ in a newsletter increases subscribers by 26 percent. Meanwhile, a video editor may not realise how to boost profit from videos. In this regard, this piece gives practical steps to boost more profit as a video maker. One such tool is the Adobe Premiere Pro, try this tool out.

Make Short Videos

As long as you’re making a sales video, make the video short. This is because, more than ever, people have shorter attention spans. It is more challenging to have people sit down to watch 20 minutes of your product promotion. Meanwhile, there are no strict rules about the length of videos. The right length depends on the target folks and product niche. Several tools are present online to help you edit your video in the best manner.

For the most part, sales videos are kept within 1.5 minutes to 3 minutes. Again, there are no strict rules as regards sales video length. But a video maker should come to terms with video lengths that work. For videos meant to drive sales on Instagram, the length should not be more than a minute. There are some tips for making short videos and passing a vital message.

To create short videos, a video maker has to fast cut. Fast cuts involve cutting off dead air time like silence and repetition. Also, a video can contain more footage with a split-screen. A split-screen will help keep the video short and show multiple footages simultaneously.

Motioning Typography

These days, video makers admit that you can create great videos using a good background and flying texts. These videos function well because the animation grabs attention. Similarly, even without audio, the text passes the message. This is beneficial on social media sites where videos are often mute before the viewer touches the video—Instagram and Facebook mute videos in this manner.

To create sales-boosting videos using kinetic typography, you should use these methods. The first five seconds of your video have to catch your audience. Catching your viewer’s attention in these starting seconds is the only way to sustain their interest through the video length. Adobe After Effects help add kinetic typography. For normal sound videos, adding kinetic text would sum up to boosting sales greatly. To your video containing a product detail, adding texts to the minutes of description would remove the boredom. Summarily, kinetic texts help turn suitable video ads into excellent ones for boosting profit.

Create Great Videos

When you get reviews for your videos, you should note the nature of the reviews. Just fine videos are not enough when you’re a small business. You’ll need videos that’ll help drive your business up. Both in production and post-production, the quality of the videos has to be great. Simply, the videos have to be top-notch, and a new video maker should realise this.

There are things to note for making great videos. Firstly, the footage has to be steady. Often, new video makers use shaky footage. This can be because the tripod is not well placed, or the camera is unsteady when in motion. The solution to this is to carry the camera with both hands when it has to move around.

In addition, good lighting is suitable for making good videos. The trouble with most cameras is that they do not capture well when the light is low. For indoor videos, you need a bright light source. For outdoor videos, fetching additional light may not be helpful. A secret to using light for videos is hidden in the ‘golden hour’ period. Every day, the golden hour is when the sun is nearest to the horizon line. At this time of the day, the sky and natural light look much better than mid-day.

Make Use of Stock Footage.

A video editing tool will not do too well if your raw footage is poor. It is not a must to buy a drone before you become successful with your videos. But to have quality videos, a video creator has to invest in the right stuff. A video maker has to get a good place to shoot (say a studio), nice hardware, and a good videographer.

Creating videos is not always as easy as it seems. Sometimes, scenes get cut off, and the process may be tedious. Stock footage is video footage that you can use in other videos. Since videos are made from merging up the proper stock footage, you should keep stock footage. This does not mean that you should make videos totally from stock footage. You should love to create unique video pieces. Your video should contain your creative touch, style, and flavour.

Even if you use footage, one way of making unique videos is to use colour grading and correcting. In addition, you can put video elements like visual effects, singular objects, and smoke.

Call to Action

Finally, without a sales drive, you don’t want your video to have all the quality production features. Your video will not boost sales, except the compelling call to action. As such, your video needs a concise and straightforward call to action. As a video maker, a means of nailing your call to action is to recap your video. You can recap your entire video in the last 10 seconds of the video. You can use text overlays to state the vital video points in recapping your video. The essence of recap is for the summary to usher in a final call to action.

In Summary

The five points above are simply guidelines to help create videos that boost profit. Instead of taking the given points as strict rules, work on getting creative with your video editing.

 

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About Us

I’m Miles, the editor and creator of this blog. I am a big nerd for anything tech related and I have also developed a big passion for photography and film. I discovered this passion after taking a course in school and ever since I have fallen in love with capturing everything from sports, to travel, to cars, and much more Read More…

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About Us

I’m Miles, the editor and creator of this blog. I am a big nerd for anything tech related and I have also developed a big passion for photography and film. I discovered this passion after taking a course in school and ever since I have fallen in love with capturing everything from sports, to travel, to cars, and much more Read More…

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