While some areas are coming down of lockdown and others are still stuck in the midst of it, it’s unquestionable that the COVID-19 pandemic has disrupted many businesses. Staying afloat in a time where many people are out of work, businesses are shut down, and not everyone has expendable resources is tough but necessary.
How can you do it?
It’s important for businesses to be taking advantage of their social media platforms during this stressful time. Social media marketing is one of the hottest ways for a small business to advertise. Are you doing enough?
Keep reading to learn how businesses are benefiting from social media during the pandemic.
When your customers aren’t engaging with you as often due to lack of funds or a lack of an open brick and mortar store, it can be hard to connect with them.
Many companies are making use of the “stories” features across different platforms to connect with clients and customers via videos. Some of them even go live in order to have the closest experience possible to “real life” interaction.
Sometimes it’s important to keep your customers updated. Engaging on social media allows you to stay in the front of your customers’ minds, convey the information that’s important, and offer some sort of value even from a distance.
Online businesses are finding success with getting new customers, or at least finding new leads, through social media.
At the moment many people are spending more time online than ever. Some are out of work and school, giving them fewer options for how to spend their time. People are utilizing online services now more than ever and many are focused on supporting small and local businesses who may be at risk.
Keeping your business active on social media allows these people who are searching for how to support local businesses to find you. When you create a social media strategy as part of your advertising efforts you’ll get new leads.
Using Helpful Tools
Many social media platforms gave business owners special tools after quarantine started.
Youtube created an easy way for non-tech-savvy businesses to create video ads effortlessly. Facebook implemented enhanced shopping features for small businesses who can’t open their doors. They also increased resources that were already in place for business owners.
Instagram provided simple ways to add stickers and buttons to stories that allow consumers to make purchases or donations with a simple tap on a screen.
Adding shopping features to social media makes everything more accessible for both the business and the customers.
Are You Utilizing Your Social Media Platforms?
There are so many benefits of social media for business owners. If you aren’t already using your social media platforms to get yourself out there, you’re behind the times.
Utilize the helpful features that platforms have rolled out during the pandemic as well as the tried and true hashtagging and location tagging and you’ll be off to a good start.
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