Keeping up with our competitors is something on the forefront of most business owners’ minds. Why is that? Well, there are plenty of reasons for it – but the primary one is, of course, to stay afloat and to earn revenue. It’s important to stand out amongst the crowd, especially in a city like Chicago.
How can we do this, though? The internet is full of billions of websites and users. Diverting attention to our own is something that can pose a challenge. However, if you employ something known as search engine optimization, or SEO, you might find that it is easier for you.
What is SEO, anyway?
Like I mentioned, it stands for search engine optimization. It is when you work to tune your own website to show up more frequently in user searches on something like Google or Firefox. Notably, it focuses on organic or unpaid clicks rather than paid ones. You can learn more about the differences here.
How Search Engines Work
When learning about it, the most important thing is to understand how these engines work. There is a definitive algorithm at work, and ways that you can lean into that to boost your own views and hits.
With an engine, the websites that it has discovered via a crawler are added to an index. When someone searches, the index is browsed and the most applicable choices within are displayed. A higher position on the results reflects finer tuned SEO practices (or bidding on key words and directly advertising).
The index catalogues a couple of things about each entry. This ranges from the keywords that are within, the actual content on the page, how recently it was updated, and how many people have previously engaged with it. So – something you can do for this is update your content often and make sure it is relevant to your targeted topics.
The final thing I’ll note in this section is that there are different types of queries. Some of them are location based – so, if you are in a certain city, something like Chicago SEO Scholar could be relevant, as one example. Additionally, they take into account the diction from the user, what device they are using, and their previous search history.
Why Does it Matter?
Maybe you’re wondering why this is important, anyway. I can certainly understand that but trust me when I say it is one of the biggest parts of e-commerce today. Improving your search engine optimization practices can help you get a leg up on your competition.
What you should remember is that the lower your page shows up in search results, the less visits from consumers you will receive. That in turn means less purchases of products and less overall traffic. Obviously, neither of those things are desirable.
So, gearing your content towards the way that algorithms work is a good way to ensure you will get more clicks. You can learn more about the complexity of choosing key words and phrases if you are curious.
Because there are so many potential results every time someone performs a search, catering to the engine that you are focusing on is incredibly important. Each day, many sites are created. How can you stand out amongst the crowd if you are not using SEO practices?
How to Improve Your Campaign
There are a few ways that you can provide engaging content while improving your SEO practices. One of the key things to remember is that in order for you to be shown in results, the engines need to be able to trust you.
I don’t mean literally trust you as a person, of course. Rather, they need to know that the content you are providing is in fact relevant and applies to the key words that you are using. So – don’t use tags for something completely unrelated, for example.
Something you can do is ensure that all your content and pages are user-friendly. Interactive graphics are one way of doing this, but of course not the only choice. Consult with a team of professionals if you are uncertain where to start.
A team could really bring a lot to the table for you. This is particularly true if you are not incredibly familiar with how the internet works and the intricacies of a site like Google. Playing to an algorithm you are confused about can be difficult. Don’t be afraid to call for reinforcements if you need them or simply want to delegate tasks!
User experience is just one facet to focus on, though. Make sure that you include your key words early on in web content. This way, the engine will pick up on them early and be able to prioritize your page higher than one that doesn’t do this. You can learn more about these techniques here, if you want.
Something else to consider is the uniqueness of your content. Your titles should be creative as well as concise. This also goes for your meta tags and descriptions. All of the copy on your website should be original.
The way that we title things plays a big part in how they are displayed in search results. Having your key word or phrase in the title can certainly help. They should also be as descriptive as possible without getting too long. Wordiness can turn people away.
SEO is a critical part of how our websites perform in search engines. If we aren’t actively trying to improve how we approach this, our revenue can suffer. Trust me when I say that other businesses are trying this and improving their own techniques.
That means that you should too. Don’t let others out pace you. Create engaging and diverse content that appeals to a wide userbase. Target your audience and appeal to them as best you can.
If you aren’t sure how to start or proceed, you might investigate a consulting company for it. Whatever you do, just don’t wait too long. We all know the search engines won’t wait on us.