Marketers and businesses are constantly facing new challenges as the marketing world continues to evolve at a rapid pace. If your marketing team fails to stay up to date with the latest trends and technologies, you’ll likely fall behind your competitors. Educating your team members with online software and apps is an effective and efficient way to keep their knowledge and skills current so they can continually produce great results despite changing times. Discover the best online software and apps for training your marketing team.
Web-based training is a form of training conducted online via an app or a website. It’s similar to classroom-style training in many ways. It displays visual content on a screen that supports the voiceover of a lecturer and provides resources such as reading materials and videos to accompany coursework.
Web-based training courses allow your team members to go through interactive training presentations independently and learn at their own pace. Training materials are standardized, meaning all trainees follow the same program. You can update these materials regularly, making it easy to keep the training current with changes in the industry. Another benefit of implementing a web-based training program is it usually comes with software that enables you to track each trainee’s progress.
A webinar is an online event broadcast exclusively to a certain group of individuals who access it through their computers or mobile devices. It can be any event ranging from a virtual seminar to an online meeting, but it’s also a common method for conducting employee training.
Webinar training consists of visual and audio components. Participants log in to receive live audio training and visual materials that appear on their computer screens. This type of display is similar to a PowerPoint presentation and allows online interactivity. You can also hold a Q&A session at the end of a webinar.
Video conferencing is probably the online training method that’s most similar to classroom-style training. In a video conferencing session, the trainer delivers real-time instructions from one location, while the trainees are scattered across several locations and networked to the central location. Usually, the participants can ask the trainer questions via live video chat.
Video conferencing is an effective training method because it allows the instructor to know whether the trainees are engaged in the learning activities. It’s one of the most preferred ways to conduct online lectures and demonstrations.
Document collaboration is an online tool that enables multiple people to work together on a single document. It requires all participants to be connected on the same network. This is a great way for trainers to show trainees how to write reports and technical documents.
Using these online tools to educate your marketing team can help you save time and money while delivering flexible, effective training. It’s especially important to adopt online training if you’re managing a marketing team with members in different locations across the country or the world.
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