As a modern marketer, especially if you’re involved in digital marketing, there’s little doubt that you’ve heard of WordPress. We all know that when it comes to creating a website or a blog there are two ways to get the job done, either from scratch or to use aa content management system, like WordPress.
It’s a good idea to complete a digital marketing course so that you are completely up to date with all the website creating tips, techniques and trends. WordPress also offers thousands of free plugins which range from adding widgets, an online store, forms and much more.
Getting the job done
When it comes to getting the job of creating website and blogs done, WordPress is the place to turn to as their software offers everything from simple sites and blogs to complex portals and enterprise sites. All this can be done without any technical knowledge and the best thing is – it’s free.
The great thing about WordPress is the thousands of themes they have to choose from, in fact, they have so many that to actually choose a theme can be quite a daunting process. But the great thing about WordPress is that your site is completely customisable, and their themes have something to suit every type of business.
With so many themes to choose from, careful consideration should be given to choosing the correct theme for your business, which can be the difference between creating a perfect site or being off-cue with your look and feel. A website theme plays an extremely important part in your overall branding and the message you want to get across about your products and service on digital platforms.
So how do you choose the correct theme?
Fortunately, there are a few insightful questions you should consider before settling on a theme choice for your site. After all a theme controls how your WordPress site will look.
Here are a few things to consider when choosing a WordPress theme for your website or blog.
- Loading speed – A website that is slow to load can make or break potential sales or leads. Most site visitors these days will move on to a competitor site if your site takes too long to load. Keeping loading speed in mind it’s a good idea to opt for an optimised theme by checking which themes on WordPress are the most popular.
- Theme compatibility with devices – Since the explosion of smartphones most websites designed these days will be compatible with devices used to access the site. However, an important point to consider is whether your chosen WordPress theme will look good on all devices even though it will adjust.
- Browser performance – Although Google is the most popular browser, there are others such as Firefox, Safari and Chrome. Your WordPress theme should be able to look the same on all browsers.
- Plugin integrations – Some sites may not need any special integrations, however if you’re planning to create an online store or something similar then you should choose a theme that has a dedicated integration to suit your needs.
How to choose the correct WordPress theme
One of the most important factors to consider when choosing the correct WordPress theme for your site is performance. There’s not much point in having a brilliant, shiny state-of-the-art theme with lots of movement if it confuses or overwhelms your site visitor. Also, a busy site is more likely to not transfer well to mobile formats.
It’s worth noting that WordPress offers a large selection of ‘free’ themes and these can be tested by taking a look at the demo to see if it is a good fit for your business. Remember that all WordPress themes are highly customisable, which is great if you need to make a few changes or additions.